FRESHNESS OF EXPRESSION (So long to Clichés)

FRESHNESS OF EXPRESSION:

Using clichés and borrowed expression Everytime is bad. Clichés are words, idiomatic expressions or statements that have been used overtime and have lost their freshness, sweetness, action or beauty. For example, A stitch in time saves nine; from frying pan into the fire;  A blessing in Disguise; tip of the iceberg; fell on deaf ears; and so on.
You will agree that those statements have been used over the years and have lost their value. They no longer startle or amuse you when you read them. Avoid such words in your works.

There are even story ideas that are clichés. For instance, a story in which a man falls in love with a ghost unknowingly or a high school magical movie like Harry Potter. This makes the reader feel you stole ideas.
In modern day and creative writing competitions, judges carefully check for clichés to disqualify participants.

Excessive use of clichés will make your writing dull and unexciting.
The trick to make a cliché sound fresh is to edit it.
For example, the statement: "It was a matter of life and death" can be changed in a story to: "it was a matter of wife and death" doesn't it sound creative and cool? If a word have been overused, check a thesaurus for another to replace it.